Joseph Joseph started life relatively small with only a few products in its early collection. This collection included a number of kitchen items but there was one product that stood out; a simple glass chopping board. The functional, hygienic nature of the chopping board shifted the brothers’ focus onto designing everyday products with a core problem-solving approach.
They looked at other areas of the kitchen and soon found that the majority of products out there simply weren’t performing as well as they should and so started on a path to transform household essentials.
The brand has now grown to include innovative and functional products not only for the kitchen but areas within waste management and cleaning tools.